They include title tags and meta descriptions that can influence how your page appears in search engine results and significantly impact whether a user clicks on it. Write concise and informative meta-descriptions that summarize each page’s content. Use relevant keywords and always include the main or secondary keywords in the description.

The goal is to ensure it’s crawlable, indexable, and performs well from a technical standpoint. H1-H6 header tags are HTML elements that create a visual hierarchy of a web page, which helps users and search engines quickly scan and interpret the content of a web page. Internal linking also offers an opportunity for keyword placement. Use descriptive anchor text with relevant keywords to help search engines and users navigate your site more effectively. Using your main keyword in the meta description improves relevancy and helps search engines match your page with user queries.

SEO tools to implement what you’ve learned

Alt tags are a bit of HTML code that helps search engines understand what pictures, videos and other media are on your page. Every page on your website will have a bit of HTML code that is called the “title tag”. They act as the first signal to search engines and to users what the page is about. When someone performs a search, the clickable link in the search results is pulled from the title tag you set for SEO Anomaly the page.

To build trust on your website, it’s important to include user reviews or testimonials on your product pages as a form of social proof. Your website’s listings must feature clear product copy that tells shoppers all they need to know about an item. This includes its standout features, alongside any key details like pricing, materials, sizes, and colour options. Getting high-quality backlinks is vital to your off-page SEO efforts. But writing guest posts and collaborating with local bloggers or influencers aren’t the only ways to build trust with customers and enhance your reputation.

📝 33. Check Spelling And Grammar

Of course, we can even help you choose the right target keyword based on in-depth research. Once approved, we will create your new post using our advanced competitor research process. Want to hire a company to perform keyword research to ensure you’re targeting the right phrases?

• Similarly, if you run a service-based or platform-based business website, your focus content will be more informational.
• Passage ranking means that Google ranks specific paragraphs or parts of your content instead of the whole page.
• After indexing, search engines rank pages based on relevance, quality, and user experience.
• For any such lucky duck, majestically perched at the top of the SERP, you can rest assured there’s a host of legwork going on beneath the surface to make this possible.
• For the latest, follow Cyrus on Twitter, or check out more of his posts on Moz.
• Unless your page aligns with intent and gives searchers what they’re looking for, your chances of ranking high are slim to none.

As you can see, what you name your pages, and in what folders you choose to organize your pages, is an important way to clarify the topic of your page to users and search engines. This often helps to improve your meta descriptions for unique searches. However, don’t let this deter you from writing a default page meta description — they’re still extremely valuable. It is worth noting that advancements in machine learning have contributed to more sophisticated auto-generated content that will only get better over time. Page speed is a direct ranking factor, influencing both user experience and Google’s evaluation of your website. Faster pages are more efficient for indexing and offer better user experiences.

They will reduce the ranking of that page over time if it is not fixed. Another important on-page ranking factor is having internal links to other pages on your website. While search engines can be picky about what off-page SEO strategies they like, on-page SEO services are encouraged by Google. Much like with link building, there are things you can do with your page optimization techniques that will get you into trouble. With the right knowledge and plan in place, the overall risk of on-page SEO is extremely low.

This helps search engines access and understand the information your site provides. Keyword research, site speed optimization, crawlability, and content audits can all be part of the on page SEO process. At Stellar, we specialize in content strategy, development, and optimization. Creating new web pages helps brands market new products and services or target new locations. Our team is well-versed in creating individual web pages that boost your site’s visibility. With each new page creation, you can expect quality, user-focused, well-optimized, and search engine-friendly content.