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Schmidt was not initially enthusiastic about joining Google either, as the company’s full potential had not yet been widely recognized at the time, and as he was occupied with his responsibilities at Novell where he was CEO. After some additional small investments through the end of 1998 to early 1999, a new $25 million round of funding was announced on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital. Page and Brin initially approached David Cheriton for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold the company he co-founded, Granite Systems, to Cisco for $220 million.
According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. In September 2021, the Australian government announced plans to curb Google’s capability to sell targeted ads, claiming that the company has a monopoly on the market harming publishers, advertisers, and consumers. The company subsequently announced that “48 employees have been fired over the last two years” for sexual misconduct. In June 2000, it was announced that Google would become the default search engine provider for Yahoo!

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Ding had allegedly stolen over 500 files from the company over the course of 5 years, having been hired in 2019. In March 2024, a former Google software engineer and Chinese national named Linwei Ding was accused of stealing confidential artificial intelligence information from the company and handing it to Chinese corporations. On September 14, 2022, Google lost the appeal of a €4.125 billion (£3.5 billion) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google’s search and web browser apps.
The sale of $1.67 billion gave Google a market capitalization of more than $23 billion. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal. The company opened on the NASDAQ National Market under the ticker symbol GOOGL with an offering of 19,605,052 shares at a price of $85 per share.

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No matter which device or Google service you’re using, your account gives you a consistent experience you can customize and manage at any time. Two years later the company responded to the explosive growth of the mobile applications market with a $750 million deal to acquire the mobile advertising network AdMob. By 2004, when Yahoo! dispensed with Google’s services, users were searching on Google 200 million times a day. In 2023, Alphabet took in $175 billion in revenue (57% of all Google revenue) from advertising based on users’ search requests. Google is an American search engine company, founded in 1998 by Sergey Brin and Larry Page.
In June 2014, Google announced Google Cardboard, a simple cardboard viewer that lets the user place their smartphone in a special front compartment to view virtual reality (VR) media. In July 2013, Google introduced the Chromecast dongle, which allows users to stream content from their smartphones to televisions. Google Earth, launched in 2005, allows users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers. A job search product has also existed since before 2017, Google for Jobs is an enhanced search feature that aggregates listings from job boards and career sites. In 2023, Google released NotebookLM, an online tool for synthesizing documents using Gemini. In 2025, Google announced SynthID Detector, a tool that uses watermarking to identify whether content such as text, images, audio, or video was generated using Google products.

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Google’s Internet business was responsible for $10.8 billion of this total, with an increase in the number of users’ clicks on advertisements. Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year. In the third quarter of 2005, Google reported a 700% increase in profit, largely due to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet. These ticker symbols now refer to Alphabet Inc., Google’s holding company, since the fourth quarter of 2015.update

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• In February 2010, the Federal Energy Regulatory Commission granted Google an authorization to buy and sell energy at market rates.
• In September 2019, Google’s chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history.
• The company’s name became so ubiquitous that it entered the lexicon as a verb.
• In September 2024, the Court of Justice of the European Union (EU), based in Luxembourg, also found that Google held an illegal monopoly, in this case with regards to its shopping search, and could not avoid paying a €2.4 billion fine.

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• In 2020, the FBI used a geofence warrant to request data from Google about Android devices near the Seattle Police Officers Guild building following an arson attempt during Black Lives Matter protests.
• Terry Semel, Yahoo’s then-CEO, offered $3 billion to purchase the company, but Page and Brin reportedly held firm on a $5 billion valuation.
• In 2017, three women sued Google, accusing the company of violating California’s Equal Pay Act by underpaying its female employees.
• Almost from the beginning, investors felt that Brin and Page needed an experienced manager at the helm, and in 2001 they agreed to hire Eric Schmidt as chairman and chief executive officer (CEO) of the company.
• Upon discovering Ding had been in contact with Chinese state-owned companies, Google notified the FBI, who carried on the investigation of the data breach.
• Google also hosts Google Books, which allows users to search books in its database and shows limited previews, or the full book when allowed.

The company is listed on the NASDAQ stock exchange under the ticker symbols GOOGL and GOOG, and on the Frankfurt Stock Exchange under the ticker symbol GGQ1. In August 2023, Google became the first major tech company to join the OpenWallet Foundation, launched earlier in the year, whose goal was creating open-source software for interoperable digital wallets. In April 2015, Google announced Project Fi, a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal. Following Google’s corporate restructure to make Alphabet Inc. its parent company, Google Fiber was moved to Alphabet’s Access division. In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. In October 2016, Google announced Daydream View, a lightweight VR viewer which lets the user place their smartphone in the front hinge to view VR media.

From that point onward, Doodles have been organized and created by a team of employees termed “Doodlers”. The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. In 2012, the company ranked 2nd in campaign donations of technology and Internet sections.
Another suit was brought against Google in 2023 for illegally monopolizing the advertising technology market. Later that month, both Facebook and Alphabet agreed to “cooperate and assist one another” in the face of investigation into their online advertising practices. The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between $8 billion and $12 billion to be the default search engine on iPhones. Department of Justice filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly position in web search and search advertising. The abuse of dominants position has been referred to as Google’s constraint applied to Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine. On June 27, 2017, the company received a record fine of €2.42 billion from the European Union (EU) for “promoting its own shopping comparison service at the top of search results”.
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EU competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by “imposing anti-competitive contractual restrictions on third-party websites” that required them to exclude search results from Google’s rivals. During 2025, Google engaged in a $45 million, six-month contract with Israel to run advertising campaigns. Israel expressed apprehension that the data transferred to the cloud services of these global corporations might be accessible to foreign law enforcement agencies.
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According to Google employees, the Israeli military could use this technology to expand its surveillance of Palestinians living in the occupied territories. In a 2022 National Labor Relations Board ruling, court documents suggested that Google sponsored a secretive project—Project Vivian—to counsel its employees and to discourage them from forming unions. Google has had criticism over issues such as aggressive tax avoidance, search neutrality, copyright, censorship of search results and content, and privacy. Also in February 2022, Google announced a $100 million fund to expand skills training and job placement for low-income Americans, in conjunction with non-profits Year Up, Social Finance, and Merit America.
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